Used to be that the ultimate school recycling model was your Mom making you save your brown paper lunch bag and bringing it home to be used again and again. For some kids, having to save your lunch bag was a big pain on a whole number of levels. As it turns out, Mom may have been saving a few cents, but not in the most sustainable way...
In the long term, you really are better off taking a re-usable lunch container or even the good old reliable lunch box instead of the brown paper bag. The newer lunch kits can even help keep your lunch fresher by keeping it cooler! So drag out your "My Little Pony," "GI Joe" or "Knight Rider" lunch boxes and put 'em back to work! They're cool again for all the right reasons!